Make It Business | Vancouver BC Small Business Magazine | Free BC Business Magazine Articles

Magazine Feature Articles

It takes a team to reach your dream

Issue - Financing Your Dream
Six years ago when David Newman (blue shirt) took the entrepreneurial leap, he knew he would have to finance it. Today – with the help of a team of RBC advisers – his Signarama franchise is one of the most successful in Canada.

By Noa Glouberman

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Trevor Linden on business

Issue - Trevor Linden on Business
When he hung up the skates four years ago Trevor Linden chose business instead of pucks. In this exclusive Make It Business interview, he talks about the rewards and challenges of his roles in three growing companies.

By Victor Chew Wong

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What's the right marketing mix for you?

Issue - The Marketing Issue
It seems every week there’s a new social media darling that is going to solve all of your marketing needs – and just as many consultants telling you why you need it. In this interview, industry veteran Rick Hart, of ?MacLaren McCann, provides insight into this issue and...

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The Sales Diva

Issue - The Sales Issue
Kimberley Conway’s ascent has been amazing. She left the security of a government job four years ago for a 100-percent-commission sales position at Maple Ridge Chrysler. Today she is the sales manager at FIAT of Maple Ridge and she shares her thoughts on sales, success ...

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Growth Spurt

Issue - Growing Your Business
In 2005, at the age of 22, Seth Fruson started Crusade Security. Seven years later it is the Fraser Valley’s largest security company with 150 employees. Make It Business chronicles Crusade’s amazing growth

By Franka Cordua-von Specht

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Make It Business Magazine Columnist

 of 13 Columns
Editor
BC needs more capital to fund its future
Sales Expert
The simplest mistakes can trip up financing
Digital Compass
Thrive by optimizing budget for online marketing
Marketing Expert
Customers buy when they’re ready, not necessarily when you’re selling
Social Media Expert
Taking the gambling out of social media marketing for business to business companies?
Financial Expert
Do-it-yourself accounting – a recipe for savings or disaster?
Telling Your Story in Pics
Creative Mornings Vancouver an inspirational way to start day (and week)
Business Coach
How to: Keep and sustain a competitive advantage
Business Expert
Part-time effort = part-time success: If you want your company to succeed, you have to be on-site at all times
Juicy Communications
Fall kicks off with flurry of events and conferences
Management Expert
Beware of pitfalls with big clients: Prepare for all consequences when seeking large contracts
Web Expert
Yes, you can compete in tough times Polish your presentation, and above all – stay connected!
Workplace Issues
Maximizing intangible assets an art

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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.
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