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Financial Forecast 2012

Issue - 2012 - Forecasting the Year in Business
Despite economic uncertainty that foreshadows 2012, entrepreneurs can take solace in the fact that at least one financial institution, RBC, is still aggressively seeking more clients. Mike Michell, RBC’s national director for small business, is bullish about the coming ...

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Small Business Outlook 2012

Issue - 2012 - Forecasting the Year in Business
Tax and regulatory burdens will be among the biggest challenges for BC small businesses in 2012, according to Laura Jones, the Canadian Federation of Independent Business’s senior VP of research and economics for western Canada. According to Jones, the silver lining of ...

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Victoria's Secrets

Issue - 2012 - Forecasting the Year in Business
The BC government has a plethora of new and existing initiatives to support small business. From grants to resources, Make it Business reveals opportunities that can save you thousands of dollars

By Melanie Jackson

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The Angel – Thierry LeVasseur and nQbatr

Issue - Six Pack of Success
Serial entrepreneur Thierry LeVasseur wants to give away money – with a catch. His latest project, nQbatr, seeks to redefine the way business incubators work. Instead of courting geeks, he’s looking for seasoned business minds who’ve spotted a hidden need and require a ...

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The Do-Gooder – Barry Stecyk of HevyD's Old Fashioned Kettle Korn

Issue - Six Pack of Success
Doing the right thing has propelled Barry Stecyk’s HevyD’s Old Fashioned Kettle Korn to exponential growth, helped launch a second music promotion business, and keeps him busy 16 hours a day. Doing the right thing, plus some very saavy cross-marketing.

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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.
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