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Milton Wong on Leadership

Issue - THE LEADERSHIP ISSUE
The name Milton Wong is synonymous with philanthropy, commerce and leadership in Vancouver. His list of accolades is enough for several lifetimes: Order of Canada, former Chancellor of SFU, Order of British Columbia, founder of the Dragon Boat Races, founder of the Laur...

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Leadership Lessons from the Military

Issue - THE LEADERSHIP ISSUE
Former lt. colonel Paul Dangerfield led missions in Rwanda and Bosnia as part of his 20-year military service. Today, he brings that experience to his most challenging position, a VP of BCIT

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Moving Up with Social Media

Issue - Social Media
Martin Wong (left) of SmarttNet has helped Ferguson Movers increase its web traffic by 2,000 per cent in 18 months using a myriad of social media strategies. Find out how he did it.

By Christina Newberry

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Socializing Your Business

Issue - Social Media
When friends started asking Rich Patterson how he increased traffic to his apparel website, he knew he was on to something. He started ninepointten.com [with partner Adam Kambeitz], which focuses on helping small business with their social media strategies

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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.