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Feature Articles
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In two years, VersaPay’s revenue jumped a whopping 3,000 percent. Founders Michael
Gokturk (R) and Kevin Short are transforming the payment-processing industry. |
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In business you don’t get paid for degree of difficulty, but try telling that to
David Bhimji and David Holmes. By identifying and serving web needs of two-and-three
diamond hotels, Bhimji and Holmes have grown Digital Hospitality exponentially to
dominate this market on the West Coast and are now moving aggressively into the
US. |
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Is hiring a business coach your path to success? For Rob Thompson, it was. In six
months, Soho Sales Coaching’s Tom Abbott guided Thompson of Cornerstone Technology
to a 300-per-cent increase in revenue. |
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Though he’s a passionate Canucks fan, what really gets Kaizen Consultants’ Michael
Walsh excited is helping push success-oriented companies to the next level.
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A spirit of cooperation between big and small business has enabled The North American
Tour to Inspire Entrepreneurs to help small companies succeed.
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Vancouver Business Blogs (coming soon)
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Small Business Tip
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Don’t Cut Your Marketing Budget in a Recession
Perhaps the most widely ignored recession survival "rule," is to not cut back on
marketing efforts. A McGraw Hill study done during the early 1980s recession divided
firms into those that continued to spend on advertising versus those that cut back.
Researchers found companies that continued to spend doubled their sales and profits.
Those that cut back lost about 20 percent of sales and profits. The most dramatic
gains came in the first two years of the recovery when businesses that had continued
to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they
had 20 percent growth in sales and profit after five years compared to 1980. |
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