Expert Columns for 2008

Please browse our columns for 2008, and select another year to browse more columns.

2008 2007 2006 2005 2004

• 1-800-Got-Question?: Wrapping your car a great investment - And: Buffoonery workshops an idea whose time has come
• Digital Compass: The future of the web is interaction - How robust is the social networking in your internet strategy?
• Managing Fine: Market intelligence only a click away - Gathering information on competition has never been as easy
• Marketing Channel: Marketing basics apply to online and offline world - Marketing online
• Sales Pitch: Two excellent web tools for greater profitability - Get more leads and gain more efficiency
• Workplace Issues: Work 3.0 – an evolution in engagement - Forward-thinking companies reaping rewards of change

• 1-800-Got-Question?: Mistakes a part of your business growth - And: Make every effort to capitalize on “newness” of your company
• Digital Compass: Do you own rights to your website? - Many business owners unclear over who has rights to code and interface
• Managing Fine: Selling a business is like selling a home - Clearing clutter and defining services or products should be your priority
• Marketing Channel: Shouldn’t your business always be ready for sale? - Every day is the day to sell
• Sales Pitch: Keep sales up in looming storm - Prepare as economy slows
• Workplace Issues: Maximizing intangible assets an art - Goodwill, culture, relationships add value to asking price for your business

• 1-800-Got-Question?: Manage cash-flow with 3-year budget - And: Working more hours often a trap for small-business owners
• Digital Compass: Domain name sucks? Here’s what to do - Avoid embarrassment by following some simple guidelines
• Managing Fine: What’s the mortar with your brand? - Fancy logos and brochures no substitute for delivery on your promise
• Marketing Channel: Perception is reality in Branding -
• Sales Pitch: Sales follow strong branding - As do more loyal customers
• Workplace Issues: Build brand on foundation of integrity - Authenticity as important as searching for latest consumer trend

• 1-800-Got-Question?: Bzzzzz. That’s the media covering your next event - Getting attention starts with research
• Digital Compass: Ho, ho, ho. Time to get online to sell wares - Web options abound to move goods
• Marketing Channel: Be like David when facing retail Goliaths - Differentiation one key to success
• Sales Pitch: Avoid these 3 mistakes, watch business flourish - Simple ideas pay big dividends
• Workplace Issues: To keep staff, imbue your shop with purpose - Motivate by providing challenges