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Make It Business Magazine, Vancouver BC
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Welcome to Make It Business, a publication devoted to inspiring small business to
succeed. Small business comprises 98 percent of BC’s 363,000 businesses and we aspire
to provide you with vital and timely information that will keep your company profitable
and successful.
Each issue of our print edition has a specific focus that is topical and important
to the challenges facing small business owner. We promise that if you sit with our
publication for 15 or 20 minutes you will find valuable information that you can
apply to your business and improve it today.
In recent issues we showed you how to finance your business, how to create public
relations buzz for your company, the economic benefits of greening your business,
a host of low-cost and no-cost web apps for your business, among others. We
also endeavour to bring you the brightest business minds who tell you in their words
how they succeeded so that you might follow in their footsteps. We encourage you
to look through our archived
past issues to read interviews with BC billionaire Jimmy Pattison on what
it takes to be an entrepreneur, Condo King Bob Rennie on his sales strategies, former
UBC president Martha Piper on education and career trends, Managing Director of
the Vancouver Board of Trade, Darcy Rezc, on positive networking, E-Myth author
Michael Gerber on marketing, and many others.
Our online presence is a complement to our print edition, where we partner with
our readers and advertisers to deliver a wider array of valuable resources and information.
Our goal is to constantly provide you with better and more timely information. As
such, we value your suggestions and feedback on how we can improve our product.
Please contact us with your thoughts, ideas and critiques.
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Small Business Tip
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Don’t Cut Your Marketing Budget in a Recession
Perhaps the most widely ignored recession survival "rule," is to not cut back on
marketing efforts. A McGraw Hill study done during the early 1980s recession divided
firms into those that continued to spend on advertising versus those that cut back.
Researchers found companies that continued to spend doubled their sales and profits.
Those that cut back lost about 20 percent of sales and profits. The most dramatic
gains came in the first two years of the recovery when businesses that had continued
to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they
had 20 percent growth in sales and profit after five years compared to 1980.
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