Reach 40 000 Vancouver, BC Small Business Owners | Advertising Opportunities in Make It Business Magazine

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Why advertise with Make It Business?

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Make It Business is the voice of small business in Metro Vancouver. Each issue reaches 40,000 business owners, managers and professionals, who are seeking our timely and vital information to help their businesses succeed. These business professionals need your products and services to grow and succeed.

In BC, 98 percent of businesses are small business (meaning 50 or fewer employees), and 80 percent are micro-businesses (meaning 5 or fewer employees). These are our loyal readers and your future customers.

Each year more than 25,000 new businesses register in Metro Vancouver (and more than 35,000 across BC).

Here are 10 reasons why advertising in Make It Business delivers great value for your business or organization:

  • 68% of our readers are business owners - 88% make purchasing decisions.
  • Make It Business is the only free business publication in Metro Vancouver, serving a growing loyal readership and widely available at more than 250 locations. This makes the publication accessible to a wide range of business owners overlooked by conventional subscription publications.
  • 44 % of our readers are female, a successful and growing part of the entrepreneurial market.
  • With a proven track record dating back to 2003, Make It Business has delivered consistent value for its advertisers for more than five years.
  • Make It Business has a high ratio of advertiser retentions (80 percent renew or purchase more than a single insertion - compared to an industry standard of 30 percent).
  • 77 percent plan to spend money on leisure travel; 64 percent on business travel in the next 12 months.
  • 60 percent plan to make personal purchases in investment in the next 12 months.
  • Almost every second reader plans to spend money on financial services and insurance in the next 12 months.
  • More than every second reader plans to invest in professional education, and 60 percent in personal development in the next 12 months.
  • Your ad will be run for at least two full months, making it more affordable with a higher return on investment.

Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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