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About Martin Wong

Martin Wong

Martin Wong is a partner and chief marketing officer at SmarttNet. Martin is responsible for the online development and the overall marketing vision of SmarttNet while simultaneously overseeing the creation of a new Internet marketing department. With over 10 years’ experience in online marketing, Martin combines his extensive abilities and Google certifications to provide informed and testable business solutions. Reach Martin at 604-473-9700 or martin@smartt.com.

Thrive by optimizing budget for online marketing

Is your online marketing budget optimized? You may be able to do more with your budget than you realize – if you avoid some common pitfalls businesses make with their online marketing. Here are mistakes to stay clear of: Not …

Don’t let Google’s algorithm change tank your website rankings

Every year, Google releases a series of what it calls Panda updates to improve the overall quality of its search results. Many in the search industry see the most recent Panda update as the biggest algorithm change in recent years …

Free marketing tools you would be a fool to not investigate

Thanks to its dominant position as a search engine, Google has become a household name and an important part of any online marketing strategy. But what a lot of people don’t know is that Google also offers many excellent marketing …

Focusing Traffic, Analysis, Conversion, Engagement can double website traffic

Traditional marketing is all about improving three variables: the number of qualified buyers, the average transaction value, and the number of repeated purchases. Online marketing is no different. I’ve distilled the different online marketing techniques into a simple TACE (traffic-analysis-conversion-engagement) …

Grow your search ranking by following these easy steps

1. Target the right keywords Great search engine rankings start with targeting the right keywords. Use tools such as Wordtracker (www.wordtracker.com) to find relevant words that can generate a good volume of traffic without being too difficult to optimize. (This …

10 trends surf atop 2012 digital wave

1. Mobile usage will continue to rise Smart marketers everywhere are scrambling to include mobile as part of their marketing strategy. In a recent report, Juniper Research predicted mobile-marketing spending will increase at least 50 percent in 2012. The reason …

Embrace the mobile frontier to win more customers

A friend said something last month that really resonated with me. “Do people look at the big billboards at the Super Bowl nowadays, or do they just focus on their phones?” Whether you admit it or not, most people are …

How to: Make money with pay-per-click

Many small businesses do not use pay-per-click advertising because they are afraid of losing money. Here’s how to make sure you don’t. Last week I talked to a business owner who approached me for organic search-engine-optimization work because he was …

Google Insights offers free and simple ways to do killer market research

For many entrepreneurs, getting the big idea and imagining the possibilities is the easy part. It’s doing the vital market research that hasn’t come naturally – until now. With Google Insights for Search (www.google.com/insights/search/), you can perform many kinds of …

Local search helps franchisees solve dilemma of not having own website

Many franchises do not allow you to have your own website. But never fear. A properly optimized Google Local Listing can still drive you tons of business through the Internet. Not too long ago, a frustrated franchise owner approached me …

Take these six steps with Google Analytics to get more out of your marketing dollars

Last month, a client of mine sent over 50,000 flyers to his target market. Consistent proponents for web analytics, my team suggested to our client that we track the campaign through Google’s free web Analytics service. The results were shocking: …

Six easy ways to cash in on the migration to Cloud Computing

The other day, I tried going to a coffeeshop to do some work but it was closed. Loyal to their brand, I tried looking for another coffee house from the same chain, but unfortunately their website was written in Flash, …

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