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About Miin Lim

Miin Lim is a senior business advisor at Ascent Group, a firm specializing in optimizing service delivery to generate revenue & create sustainable long-term value.

Beware of pitfalls with big clients: Prepare for all consequences when seeking large contracts

Written By Miin Lim
Posted in Articles, Issue 32 - Small Business Connecting with Big Business, Sales & Systems

Everyone dreams of landing that big client: the fame and the fortune and the opening of doors to new opportunities. If only you could land that first big fish. But as Oscar Wilde so wisely stated, “There are only two …

Crisis, opportunity two sides of same coin

Written By Miin Lim
Posted in Articles, Issue 31 - Creating PR Buzz, Sales & Systems

What do HP, FedEx and Google have in common? They are market leaders who were either born or grew exponentially during past depressions and recessions. Their secret? They all believe in the principle that “within every crisis there are great …

Family wisdom for modern times

Written By Miin Lim
Posted in Articles, Issue 30 - The Family Business, Sales & Systems

Take pride in what you do.” “Hard work brings success.” “Honesty is the best policy.” These words of wisdom will undoubtedly sound familiar to anyone who has grown up in or around a family business. And at face value, they …

Relentlessly question need to borrow

Written By Miin Lim
Posted in Articles, Financial Health, Issue 29 - Financing Your Business

We’ve all heard the old adage, “A dollar saved is a dollar earned.” But many of us forget its distant cousin: “A dollar needlessly borrowed is two dollars actually spent.” Remembering the second adage comes in handy when it comes …

Market intelligence only a click away

Written By Miin Lim
Posted in Articles, Issue 28 - Web Wonders, Marketing & Branding, Technology

As an agile business owner, there’s never been a better time to harness web technology. Turn any corner and you are faced with better and brighter ways to handle your finances, manage client relations, and even beef up your marketing …

Selling a business is like selling a home

Written By Miin Lim
Posted in Articles, Financial Health, Issue 27 - Selling Your Business, Sales & Systems

You are the owner of a company. You thought at one time you would hold on to your business forever. You now find yourself thinking “forever” is a very, very long time. And with the competitive pressures of globalization and …

What’s the mortar with your brand?

Written By Miin Lim
Posted in Articles, Issue 26 - Branding Your Business, Marketing & Branding

When people think about branding, most think of brand leaders such as Coca-Cola or Nike. The reason? They have a sharp logo, a catchy slogan, and a powerful mission statement, coupled with big-time advertising and lots of buzz. But is …

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