Make It Business Magazine | Inspiring Small Business & Entreprenuers To Think Big

About Robert Ciccone

Robert Ciccone

Robert Ciccone is the president and founder of Success Unlimited Sales and Marketing Group. He is also the creator of the Marketing for Profit Program, a three-part results program that provides the marketing systems, tools and ongoing support to help participants effectively build, manage and operate a profitable business.

Customers buy when they’re ready, not necessarily when you’re selling

Let me tell you the story of what happened when I became a homeowner, and the marketing lesson it teaches us. Several years ago, my wife, my young daughter and I were happily living in a condo in Burnaby. Then …

Researching competition not good enough – you must do something with the intelligence

When experienced lawyers prepare for their cases, they first spend time building the case of the opposing lawyer. Why? Because understanding your opponents and knowing what they are likely to do makes it easier to muster facts and arguments to …

How to write testimonials that will get you more business

Every day, you are exposed to some 1,600 advertising messages – of all sorts, in all media. That’s the equivalent of viewing over 13 solid hours of 30-second TV commercials! The bad news for the advertisers who pay for them …

Missing your target demographic is easier than you think

Let me start with an old marketing legend. The chairman of dog-food manufacturer Ralston Purina is sitting in on a strategy session. His marketing vice-president is raving about how the company should use geo-demographics to finely divide and target their …

Like Ziglar, create the conditions for selling before the sale

Early in my sales career I encountered a saying that became a mantra for me as I moved up through the selling ranks – a mantra that still holds in most of my sales and marketing dealings to this day. …

Don consultant’s hat to reap more sales

Whom would you rather deal with? A doctor who takes the time to ask you questions, runs some tests, considers the results, draws some conclusions and then recommends a course of action … or a doctor who recommends intense treatment …

How to: Make an offer irresistible

You know you’ve crafted a great offer. It’s so good, any qualified prospect would be a fool to pass it up. Still, many do. So what can you do to improve the pulling power of your offer? It’s easier than …

Answer these four questions to make the sale

Whether you create ads, websites, promotional strategies or sales programs, there are four questions you must answer if you’re going to succeed in grabbing your prospects’ attention, then keep them interested while you build their desire to buy, and move …

Relater, Expressive, Analyzer, Director. Which personality type are you? And which are your customers?

Why is it that one sales presentation works with one qualified prospect, and fails miserably with another, equally well-qualified? Why will a person buy in response to one type of sales copy, ad or promotion, but not to another? Every …

Understanding what motivates your customers will help you sell more

By nature, people are procrastinators. What is the significance of April 30? Judging by the post office lineups on that day, it seems most will say it is the day to pay your taxes. But it is actually the last …

Referring your way to sales success

All businesses need leads – they are your lifeblood. You must consistently build your list of prospects and introduce yourself and your company to new potential clients and opportunities. The ability to generate a regular flow of qualified leads is …

Outshine competition with Tangible Value

You are a business owner or sales manager. You keep hearing complaints from customers and your front-line sales team that your prices are too high. You’re being asked to match cheaper competitor prices, though your product is demonstrably better. Your …

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