Make It Business Magazine | Inspiring Small Business & Entreprenuers To Think Big

Issue 31 – Creating PR Buzz

December, 2008

This is a test

Tyler Wright has placed more than 1,000 stories for his employer and clients in media as lofty as CNN and The New York Times. We chronicle his strategies and tactics in this issue of Make It Business.

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Media Darling

Written By makeitbusiness
Posted in Feature Articles, Issue 31 - Creating PR Buzz, Issues, PR & Social Media

Whether it’s TV personalities eating cow-dung chocolate patties or movie stars pumping spa wraps, George Affleck has orchestrated his share of press for clients looking for exposure

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Buzz Master

Written By makeitbusiness
Posted in Feature Articles, Issue 31 - Creating PR Buzz, Issues, PR & Social Media

Tyler Wright’s zany and creative ideas help put clients in the news. Modern Purair’s Lane Martin (background) has gotten more than 20 media hits since JulyTyler Wright’s zany and creative ideas help put clients in the news. Modern Purair’s Lane Martin (background) has gotten more than 20 media hits since July.

Fiona-Walsh

Web PR gives big bang for small bucks

Written By Fiona Walsh
Posted in Articles, Issue 31 - Creating PR Buzz, PR & Social Media

As a small business owner, you know how important it is to build your brand and get noticed by the market. That’s where public relations come in, but how does a small business afford to do any PR? Traditionally it …

Victor Chew Wong - Publisher and Editor

Take a leap to see if faith will be rewarded

Written By Victor Chew Wong
Posted in Articles, Issue 31 - Creating PR Buzz, Sales & Systems

For those of you who are regular readers of this column, you may have noticed the photo that usually accompanies this column has changed – no, it was not taken after I had a botox intervention, nor am I on …

Andy Latter - Web Expert Columnist

Pumping up the volume doesn’t work

Written By Andy Latter
Posted in Articles, Issue 31 - Creating PR Buzz, Technology

Time for another confession. I’m married and have kids. After my son was born I quickly discovered that things would be changing in my life, and pretty quickly, too. One of the more obvious changes was the increase in volume …

Miin Lim - Management Expert Columnist

Crisis, opportunity two sides of same coin

Written By Miin Lim
Posted in Articles, Issue 31 - Creating PR Buzz, Sales & Systems

What do HP, FedEx and Google have in common? They are market leaders who were either born or grew exponentially during past depressions and recessions. Their secret? They all believe in the principle that “within every crisis there are great …

Brian Scudamore Business Expert Columnist

A clear vision is the surest way to grow

Written By Brian Scudamore
Posted in Articles, Issue 31 - Creating PR Buzz, Sales & Systems

Dear Brian, My name is Erika and my mom Rosa and I have solely been operating a cleaning service called Butterfly Cleaning Services in Greater Vancouver for the past three years. As Butterfly Cleaning Services we specialize in residential, office, …

Simeen Gaidhar-Bhanji

Is the economy your friend or foe?

Written By Simeen Gaidhar-Bhanji
Posted in Articles, Financial Health, Issue 31 - Creating PR Buzz

In the past few months our economy has been a roller-coaster ride and it is difficult to predict what will happen day to day. In these troubled times, it’s reassuring to see how many of my clients believe in the …

Robert Ciccone is the president and founder of Success Unlimited Sales and Marketing Group. He is also the creator of the Marketing for Profit Program, a three-part results program that provides the marketing systems, tools and ongoing support to help participants effectively build, manage and operate a profitable business.

Testing takes guesswork out of marketing

Written By Robert Ciccone
Posted in Articles, Issue 31 - Creating PR Buzz, Marketing & Branding

One of the most common mistakes companies make is the failure to test the marketing of their products or services. Companies will usually test the products they create to get market feedback before launching, but businesses often neglect to test …

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