Make It Business Magazine | Inspiring Small Business & Entreprenuers To Think Big

Issue 32 – Small Business Connecting with Big Business

February, 2009

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The holy grail for many small businesses is to land the big contract with a national brand. In this issue of the magazine we profile Carissa Reiniger, and she demonstrates how she connected with five national companies to help small businesses succeed.

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Victor Chew Wong - Publisher and Editor

Glad to be a bozo in these tough economic times

Written By Victor Chew Wong
Posted in Articles, Financial Health, Issue 32 - Small Business Connecting with Big Business

It is somehow fitting that we are in the dog days of February. The economic news is falling like sheets of black Vancouver rain. Cold. Relentless. The banking crisis. The auto crisis. The forestry crisis. The Olympic Village fiasco. Deficit spending. Recession. The …

Simeen Gaidhar-Bhanji

The cost of doing big business

Written By Simeen Gaidhar-Bhanji
Posted in Articles, Financial Health, Issue 32 - Small Business Connecting with Big Business

Small businesses often feel a sense of accomplishment when they land a large client or customer but soon realize the costs associated with this. While there are many benefits involved in small businesses connecting with big businesses there are also …

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Small Business Connecting with Big Business

Written By makeitbusiness
Posted in Feature Articles, Issue 32 - Small Business Connecting with Big Business, Issues, Marketing & Branding, PR & Social Media

A spirit of cooperation between big and small business has enabled The North American Tour to Inspire Entrepreneurs to help small companies succeed

Fiona Walsh - Women in Business Columnist

Holster fears of approaching large firms

Written By Fiona Walsh
Posted in Articles, Issue 32 - Small Business Connecting with Big Business, Sales & Systems

A sound strategy helps secure accounts with big companies I see lots of small business owners playing it small when it comes to selling. They often hold themselves back from pursuing opportunities with big business because they don’t think they can handle it or they think …

Brian Scudamore Business Expert Columnist

If trimming fat, leave marketing alone

Written By makeitbusiness
Posted in Articles, Financial Health, Issue 32 - Small Business Connecting with Big Business

Dear Brian, In these tough economic times it’s important to look at cost savings as a form of revenue. Where is the most neglected area for cost savings in your business or most businesses? In other words, where are you trimming fat, and where can …

Robert Ciccone - Marketing Expert Columnist

Path to success paved with 10 marketing stones

Written By Robert Ciccone
Posted in Articles, Issue 32 - Small Business Connecting with Big Business, Marketing & Branding, Sales & Systems

The success factors of marketing are the same, whether you are a Fortune-100 company or a start-up operating out of your basement. The following is a guide to help you succeed in your marketing and maximize your profit potential. Adopt a marketing mindset The marketing mindset is …

Miin Lim - Management Expert Columnist

Beware of pitfalls with big clients: Prepare for all consequences when seeking large contracts

Written By Miin Lim
Posted in Articles, Issue 32 - Small Business Connecting with Big Business, Sales & Systems

Everyone dreams of landing that big client: the fame and the fortune and the opening of doors to new opportunities. If only you could land that first big fish. But as Oscar Wilde so wisely stated, “There are only two …

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