Make It Business Magazine | Inspiring Small Business & Entreprenuers To Think Big

Issue 40 – The Power of Thrift

June, 2010

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It’s not what you make; it’s what you keep. In the spirit of this old adage this issue of Make It Business magazine helps small business keep more of what they earn. After a deep recession, we take a look at a myriad of ways in which Great Vancouver entrepreneurs are keeping more dollars in their pockets.

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Loonie Pinchers

Written By makeitbusiness
Posted in Feature Articles, Financial Health, Issue 40 - The Power of Thrift, Issues

Forget pinching pennies. We asked five successful entrepreneurs how they’ve managed to save loonies in the last year. From upgrading software, to sharing office space, to getting rid of the company car, these local companies share their strategies on thrift

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These businesses serving up B-to-B bargains

Written By makeitbusiness
Posted in Feature Articles, Financial Health, Issue 40 - The Power of Thrift, Issues

Futech has been in Richmond for 15 years helping retail businesses get started with fixtures, store signs and all things retailing.

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TigerTel boosts business by helping others save money

Written By makeitbusiness
Posted in Articles, Feature Articles, Issue 40 - The Power of Thrift, Marketing & Branding

Through the magic of thrift, Mary Anne Straw of TigerTel has helped free Shawn Venne and his building managers from being tied up by phone calls. In the process the New Chelsea Society will save $12,000 this year, have better morale and happier tenants. Read how they did it.

Fiona-Walsh

Letting go of high-end labels helps clothing retailer ride out recession

Written By Fiona Walsh
Posted in Articles, Financial Health, Issue 40 - The Power of Thrift, Sales & Systems

Thrift is in. Saving money is cool once again! The era of the frugal consumer is back, and likely to stay around for a long time with the continuing economic uncertainty we face. It’s a very different business environment than …

Victor Chew Wong - Publisher and Editor

Making peace with the shift from excess to thrift

Written By Victor Chew Wong
Posted in Articles, Financial Health, Issue 40 - The Power of Thrift

Where were you when it happened? You know, the shift. The cultural shift from excess to thrift. When did you trade in your SUV for a Smart (or a Mini or a Prius)? Did you abandon Yaletown for Main or …

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Women take centre stage at Vancouver events

Written By Jessica Whitby
Posted in Articles, Issue 40 - The Power of Thrift, Social Scene

Jessica Whitby is the owner of Juicy Communications & Promotions, a boutique public relations company in Vancouver and Toronto, representing clients in the lifestyle, wellness, entertainment, and not-for-profit industries. For upcoming events, PR, and to hire promotional staff, visit www.juicycommunications.com.

Simeen Gaidhar-Bhanji

Understanding the HST the surest way to keep more money

Written By Simeen Gaidhar-Bhanji
Posted in Articles, Financial Health, Issue 40 - The Power of Thrift

I know, I know. Many of you have your fingers crossed and are hoping for a last-minute miracle whereby the dreaded HST is suddenly taken off the table. Nevertheless, it is vital that you prepare for the new tax and …

Robert Ciccone is the president and founder of Success Unlimited Sales and Marketing Group. He is also the creator of the Marketing for Profit Program, a three-part results program that provides the marketing systems, tools and ongoing support to help participants effectively build, manage and operate a profitable business.

Understanding what motivates your customers will help you sell more

Written By Robert Ciccone
Posted in Articles, Issue 40 - The Power of Thrift, Sales & Systems

By nature, people are procrastinators. What is the significance of April 30? Judging by the post office lineups on that day, it seems most will say it is the day to pay your taxes. But it is actually the last …

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Planting referral seeds early in the sales process leads to eight times more referrals

Written By Michael Walsh
Posted in Articles, Issue 40 - The Power of Thrift, Sales & Systems

There are a lot of ways to spend money in marketing to generate new leads. However, one of the most cost-effective ways to grow your business without spending money is by turning your customers into your biggest fans and strongest …

Martin Wong - Internet Marketing

Take these six steps with Google Analytics to get more out of your marketing dollars

Written By Martin Wong
Posted in Articles, Issue 40 - The Power of Thrift, Technology

Last month, a client of mine sent over 50,000 flyers to his target market. Consistent proponents for web analytics, my team suggested to our client that we track the campaign through Google’s free web Analytics service. The results were shocking: …

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