Make It Business Magazine | Inspiring Small Business & Entreprenuers To Think Big

Issue 48 - The Marketing Issue

April 2012, 2011

In this issue of Make It Business magazine we cover the whole gamut of marketing for small business. From social media to traditional marketing our stories and columnists open the doors for you to create a more powerful marketing message. And help you get more dollars in the cash box.

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What’s the right marketing mix for you?

Written By makeitbusiness
Posted in Articles, Feature Articles, Issue 48 - The Marketing Issue, Marketing & Branding

It seems every week there’s a new social media darling that is going to solve all of your marketing needs – and just as many consultants telling you why you need it. In this interview, industry veteran Rick Hart, of ?MacLaren McCann, provides insight into this issue and many others related ?to your marketing needs

First Days of Spring is a Great time for Biz Creativity and Networking. First up is Keynote speaker Trevor Linden inspires entrepreneurs at Small Business BC’s Successful You Awards.

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First Days of Spring is a Great time for Biz Creativity and Networking. First up is Keynote speaker Trevor Linden inspires entrepreneurs at Small Business BC’s Successful You Awards.

" rel="bookmark">Successful You Awards headline an active month of events

Written By Kenton MacDonald-Lin
Posted in Articles, Issue 48 - The Marketing Issue, Social Scene

First Days of Spring is a Great time for Biz Creativity and Networking. First up is Keynote speaker Trevor Linden inspires entrepreneurs at Small Business BC’s Successful You Awards.

First Days of Spring is a Great time for Biz Creativity and Networking. First up is Keynote speaker Trevor Linden inspires entrepreneurs at Small Business BC’s Successful You Awards.

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As I walked my daughter to her preschool recently, we stopped several times along the way to examine the buds and blossoms that were just breaking their winter cocoon. The gentle rain could not dampen my enthusiasm sparked by this …

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As I walked my daughter to her preschool recently, we stopped several times along the way to examine the buds and blossoms that were just breaking their winter cocoon. The gentle rain could not dampen my enthusiasm sparked by this …

" rel="bookmark">Spring is in the air – it’s time to clean up and cheer up

Written By Victor Chew Wong
Posted in Articles, Issue 48 - The Marketing Issue, Sales & Systems

As I walked my daughter to her preschool recently, we stopped several times along the way to examine the buds and blossoms that were just breaking their winter cocoon. The gentle rain could not dampen my enthusiasm sparked by this …

As I walked my daughter to her preschool recently, we stopped several times along the way to examine the buds and blossoms that were just breaking their winter cocoon. The gentle rain could not dampen my enthusiasm sparked by this …

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Are you delivering customer service or lip service?

Written By Fiona Walsh
Posted in Articles, Issue 48 - The Marketing Issue, Marketing & Branding

Over the years, I’ve seen many clients list customer service as one of their key marketing strategies. The words customer service look great on paper – and that’s usually where they stay. It’s easy to talk about great customer service; …

Try these simple marketing strategies to improve your bottom line

Written By Simeen Gaidhar-Bhanji
Posted in Articles, Issue 48 - The Marketing Issue, Marketing & Branding

Anything in business comes down to dollars and sense. Why should marketing be any different? Marketing is constantly on business owners’ minds. To be more specific, they’re thinking about how to market effectively. Corporate giants spend millions of dollars each …

I know what you’ll say. “You want me to learn another social-media channel?” But social media already eat up valuable company time and don’t always equal direct return on investment. “So, why on earth would I add a new channel?” …

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I know what you’ll say. “You want me to learn another social-media channel?” But social media already eat up valuable company time and don’t always equal direct return on investment. “So, why on earth would I add a new channel?” …

" rel="bookmark">Pinterest adds another social dimension to your marketing

Written By Tamara Brooks
Posted in Articles, Issue 48 - The Marketing Issue

I know what you’ll say. “You want me to learn another social-media channel?” But social media already eat up valuable company time and don’t always equal direct return on investment. “So, why on earth would I add a new channel?” …

I know what you’ll say. “You want me to learn another social-media channel?” But social media already eat up valuable company time and don’t always equal direct return on investment. “So, why on earth would I add a new channel?” …

" rel="bookmark">Continue Reading

How to write testimonials that will get you more business

Written By Robert Ciccone
Posted in Articles, Issue 48 - The Marketing Issue, Sales & Systems

Every day, you are exposed to some 1,600 advertising messages – of all sorts, in all media. That’s the equivalent of viewing over 13 solid hours of 30-second TV commercials! The bad news for the advertisers who pay for them …

Free marketing tools you would be a fool to not investigate

Written By Martin Wong
Posted in Articles, Issue 48 - The Marketing Issue, Technology

Thanks to its dominant position as a search engine, Google has become a household name and an important part of any online marketing strategy. But what a lot of people don’t know is that Google also offers many excellent marketing …

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