Make It Business Magazine | Inspiring Small Business & Entreprenuers To Think Big

Issue 46 – Growing Your Business

February 2012, 2011

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Growing your business in these economic times is challenging. In this issue of Make It Business, we provide some insight about how to overcome those hurdles.

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Robert Ciccone - Marketing Expert Columnist

Missing your target demographic is easier than you think

Written By Robert Ciccone
Posted in Articles, Issue 46 - Growing Your Business, Sales & Systems

Let me start with an old marketing legend. The chairman of dog-food manufacturer Ralston Purina is sitting in on a strategy session. His marketing vice-president is raving about how the company should use geo-demographics to finely divide and target their …

Growth Spurt - Crusade Security

Growth Spurt

Written By Franka Cordua-von Specht
Posted in Articles, Feature Articles, Issue 46 - Growing Your Business, Marketing & Branding

In 2005, at the age of 22, Seth Fruson started Crusade Security. Seven years later it is the Fraser Valley’s largest security company with 150 employees. Make It Business chronicles Crusade’s amazing growth


Own these sales habits like you own the company

Written By Fiona Walsh
Posted in Articles, Issue 46 - Growing Your Business, Sales & Systems

A month into 2012, how’s your business doing? Have you taken advantage of the New Year’s fresh start to change some of your sales habits? Or are you still doing the same things and expecting different results? Like it or …

Victor Chew Wong - Publisher and Editor

Searching for keys to growth a process without end

Written By Victor Chew Wong
Posted in Articles, Issue 46 - Growing Your Business, Sales & Systems

Growth is shorthand for a lot of business virtues: new clients, increased revenues, innovation, expansion, success. Whether you’re gaining market share in a mature industry, or you’re cutting through the jungle of launching a new product, if your company is …

Simeen Gaidhar-Bhanji

Three growth strategies for three types of businesses

Written By Simeen Gaidhar-Bhanji
Posted in Articles, Financial Health, Issue 46 - Growing Your Business, Marketing & Branding

It seems like everyone’s going organic these days. Should you? New or old, there is always room for growth. Internal growth I have always recommended that clients look first to their existing business to determine if it has opportunities for …

Martin Wong - Internet Marketing

Grow your search ranking by following these easy steps

Written By Martin Wong
Posted in Articles, Issue 46 - Growing Your Business, Technology

1. Target the right keywords Great search engine rankings start with targeting the right keywords. Use tools such as Wordtracker ( to find relevant words that can generate a good volume of traffic without being too difficult to optimize. (This …

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