As a young boy in Montreal, David Newman opened his very first savings account at the Royal Bank of Canada (RBC) branch in the Van Horne Shopping Centre. By standing on his tiptoes and stretching his arm as high as he co...
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Cultivating relationships is at the heart and soul of everything we do, in business and in life; in business we refer to it as networking. But essentially, networking is simply about the exchange of information in order to build relationships. …
“You need to spend money to make money” or do you? Networking is an essential lifeline to a business but the question that I get asked most is how much of the bottom line should go towards it. Networking can …
Let me tell you the story of what happened when I became a homeowner, and the marketing lesson it teaches us. Several years ago, my wife, my young daughter and I were happily living in a condo in Burnaby. Then …
Vancouver is full of inspired entrepreneurs. This month’s conversation is with Barbara Ross-Denroche, co-founder of Refinery Leadership Partners. Refinery is a different kind of consulting firm, whose clients include Goldcorp, Finning and Coast Capital Savings, to name a few. How …
When experienced lawyers prepare for their cases, they first spend time building the case of the opposing lawyer. Why? Because understanding your opponents and knowing what they are likely to do makes it easier to muster facts and arguments to …
As I walked my daughter to her preschool recently, we stopped several times along the way to examine the buds and blossoms that were just breaking their winter cocoon. The gentle rain could not dampen my enthusiasm sparked by this …
Every day, you are exposed to some 1,600 advertising messages – of all sorts, in all media. That’s the equivalent of viewing over 13 solid hours of 30-second TV commercials! The bad news for the advertisers who pay for them …
Kimberley Conway’s ascent has been amazing. She left the security of a government job four years ago for a 100-percent-commission sales position at Maple Ridge Chrysler. Today she is the sales manager at FIAT of Maple Ridge and she shares her thoughts on sales, success and taking risks.
Just for a lark, I keyed in the word sales into Amazon.com. It came back with 1.1 million results. There is no shortage of advice on this topic and we, at Make It Business magazine, touch on it with some …
A common frustration among business owners is how tough it is to hire good salespeople. “I put out an ad. The person interviews great, so I hire them. Then – nothing! Few or no sales. This keeps happening – it’s …
Let me start with an old marketing legend. The chairman of dog-food manufacturer Ralston Purina is sitting in on a strategy session. His marketing vice-president is raving about how the company should use geo-demographics to finely divide and target their …
Early in my sales career I encountered a saying that became a mantra for me as I moved up through the selling ranks – a mantra that still holds in most of my sales and marketing dealings to this day. …
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Cultivating relationships is at the heart and soul of everything we do, in business and in life; in ...
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