Make It Business Magazine | Inspiring Small Business & Entreprenuers To Think Big

Marketing & Branding

Victor Chew Wong - Publisher and Editor

Linden brings captain qualities to the business world

Written By Victor Chew Wong
Posted in Articles, Issue 49 - Trevor Linden on Business, Marketing & Branding

He showed up to the interview with a cut on the bridge of his nose. If it were 2007, it might have been a souvenir from a cross-check to the face or a stick in the grill – and I …

What's The Right Marketing Mix For You

What’s the right marketing mix for you?

Written By makeitbusiness
Posted in Articles, Feature Articles, Issue 48 - The Marketing Issue, Marketing & Branding

It seems every week there’s a new social media darling that is going to solve all of your marketing needs – and just as many consultants telling you why you need it. In this interview, industry veteran Rick Hart, of ?MacLaren McCann, provides insight into this issue and many others related ?to your marketing needs

Fiona Walsh - Women in Business Columnist

Are you delivering customer service or lip service?

Written By Fiona Walsh
Posted in Articles, Issue 48 - The Marketing Issue, Marketing & Branding

Over the years, I’ve seen many clients list customer service as one of their key marketing strategies. The words customer service look great on paper – and that’s usually where they stay. It’s easy to talk about great customer service; …

Simeen Gaidhar-Bhanji

Try these simple marketing strategies to improve your bottom line

Written By Simeen Gaidhar-Bhanji
Posted in Articles, Issue 48 - The Marketing Issue, Marketing & Branding

Anything in business comes down to dollars and sense. Why should marketing be any different? Marketing is constantly on business owners’ minds. To be more specific, they’re thinking about how to market effectively. Corporate giants spend millions of dollars each …

Growth Spurt - Crusade Security

Growth Spurt

Written By Franka Cordua-von Specht
Posted in Articles, Feature Articles, Issue 46 - Growing Your Business, Marketing & Branding

In 2005, at the age of 22, Seth Fruson started Crusade Security. Seven years later it is the Fraser Valley’s largest security company with 150 employees. Make It Business chronicles Crusade’s amazing growth

Simeen Gaidhar-Bhanji

Three growth strategies for three types of businesses

Written By Simeen Gaidhar-Bhanji
Posted in Articles, Financial Health, Issue 46 - Growing Your Business, Marketing & Branding

It seems like everyone’s going organic these days. Should you? New or old, there is always room for growth. Internal growth I have always recommended that clients look first to their existing business to determine if it has opportunities for …

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The Do-Gooder – Barry Stecyk of HevyD’s Old Fashioned Kettle Korn

Written By makeitbusiness
Posted in Articles, Feature Articles, Issue 44 - Six Pack of Success, Marketing & Branding

Doing the right thing has propelled Barry Stecyk’s HevyD’s Old Fashioned Kettle Korn to exponential growth, helped launch a second music promotion business, and keeps him busy 16 hours a day. Doing the right thing, plus some very saavy cross-marketing.

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The Angel – Thierry LeVasseur and nQbatr

Written By makeitbusiness
Posted in Articles, Feature Articles, Issue 44 - Six Pack of Success, Marketing & Branding

Serial entrepreneur Thierry LeVasseur wants to give away money – with a catch. His latest project, nQbatr, seeks to redefine the way business incubators work. Instead of courting geeks, he’s looking for seasoned business minds who’ve spotted a hidden need and require a technological kick-start. Instead of providing just cash, this angel investor has assembled 20 C-level executives to provide mentoring and support.

Victor Chew Wong - Publisher and Editor

After a short break we have returned to our improved program

Written By Victor Chew Wong
Posted in Articles, Issue 44 - Six Pack of Success, Marketing & Branding

Whoever coined the term, “a change is as good as a vacation” was both right and wrong. After seven-plus years of putting out Make It Business magazine, my business partner, Josh, and I took a little hiatus. It was the …

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Robert’s Rules

Written By makeitbusiness
Posted in Articles, Feature Articles, Issue 42 - Building A Great Business, Marketing & Branding

Since 1982 The Great Little Box Company has been climbing its way to the summit of great BC companies. It has gained regional and national recognition as a well-managed company and a great place to work.

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FROGBOX: On the Path to Greatness

Written By makeitbusiness
Posted in Feature Articles, Issue 42 - Building A Great Business, Issues, Marketing & Branding

Three years ago FROGBOX founder Doug Burgoyne said goodbye to a regular payday and a comfortable telecom job to take a chance on a dream. Today – with offices in Vancouver, Toronto and Seattle – he’s on the path to building a great business.

Victor Chew Wong - Publisher and Editor

Great companies are easy to spot, but difficult to build

Written By Victor Chew Wong
Posted in Articles, Issue 42 - Building A Great Business, Marketing & Branding

I’m sure if you asked 10 people the definition for a great company you would get 10 different answers. An employee might say a great company is one with a great pay and benefits package; a manager might say it’s …

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