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Sales & Systems

Masterful Networking

Masterful Networking: the Heart of Business Development

Written By Michela Quilici
Posted in Articles, Sales & Systems

Cultivating relationships is at the heart and soul of everything we do, in business and in life; in business we refer to it as networking. But essentially, networking is simply about the exchange of information in order to build relationships. …

Networking On A Budget

Networking on a budget

Written By Simeen Gaidhar-Bhanji
Posted in Articles, Sales & Systems

“You need to spend money to make money” or do you? Networking is an essential lifeline to a business but the question that I get asked most is how much of the bottom line should go towards it. Networking can …

Robert Ciccone - Marketing Expert Columnist

Customers buy when they’re ready, not necessarily when you’re selling

Written By Robert Ciccone
Posted in Articles, Issue 50 - Financing Your Dream, Sales & Systems

Let me tell you the story of what happened when I became a homeowner, and the marketing lesson it teaches us. Several years ago, my wife, my young daughter and I were happily living in a condo in Burnaby. Then …

Fiona Walsh - Women in Business Columnist

Refinery Leadership Partners internal culture allows it to expand globally

Written By Fiona Walsh
Posted in Articles, Issue 49 - Trevor Linden on Business, Sales & Systems

Vancouver is full of inspired entrepreneurs. This month’s conversation is with Barbara Ross-Denroche, co-founder of Refinery Leadership Partners. Refinery is a different kind of consulting firm, whose clients include Goldcorp, Finning and Coast Capital Savings, to name a few. How …

Robert Ciccone - Marketing Expert Columnist

Researching competition not good enough – you must do something with the intelligence

Written By Robert Ciccone
Posted in Articles, Issue 49 - Trevor Linden on Business, Sales & Systems

When experienced lawyers prepare for their cases, they first spend time building the case of the opposing lawyer. Why? Because understanding your opponents and knowing what they are likely to do makes it easier to muster facts and arguments to …

Victor Chew Wong - Publisher and Editor

Spring is in the air – it’s time to clean up and cheer up

Written By Victor Chew Wong
Posted in Articles, Issue 48 - The Marketing Issue, Sales & Systems

As I walked my daughter to her preschool recently, we stopped several times along the way to examine the buds and blossoms that were just breaking their winter cocoon. The gentle rain could not dampen my enthusiasm sparked by this …

Robert Ciccone - Marketing Expert Columnist

How to write testimonials that will get you more business

Written By Robert Ciccone
Posted in Articles, Issue 48 - The Marketing Issue, Sales & Systems

Every day, you are exposed to some 1,600 advertising messages – of all sorts, in all media. That’s the equivalent of viewing over 13 solid hours of 30-second TV commercials! The bad news for the advertisers who pay for them …

The Sales Diva

The Sales Diva

Written By makeitbusiness
Posted in Articles, Feature Articles, Issue 47 - The Sales Issue, Sales & Systems

Kimberley Conway’s ascent has been amazing. She left the security of a government job four years ago for a 100-percent-commission sales position at Maple Ridge Chrysler. Today she is the sales manager at FIAT of Maple Ridge and she shares her thoughts on sales, success and taking risks.

Victor Chew Wong - Publisher and Editor

Even an old dog can learn a few new sales tricks

Written By Victor Chew Wong
Posted in Articles, Issue 47 - The Sales Issue, Sales & Systems

Just for a lark, I keyed in the word sales into Amazon.com. It came back with 1.1 million results. There is no shortage of advice on this topic and we, at Make It Business magazine, touch on it with some …

Fiona-Walsh

Finding top sales people no easy task

Written By Fiona Walsh
Posted in Articles, Issue 47 - The Sales Issue, Sales & Systems

A common frustration among business owners is how tough it is to hire good salespeople. “I put out an ad. The person interviews great, so I hire them. Then – nothing! Few or no sales. This keeps happening – it’s …

Robert Ciccone - Marketing Expert Columnist

Missing your target demographic is easier than you think

Written By Robert Ciccone
Posted in Articles, Issue 46 - Growing Your Business, Sales & Systems

Let me start with an old marketing legend. The chairman of dog-food manufacturer Ralston Purina is sitting in on a strategy session. His marketing vice-president is raving about how the company should use geo-demographics to finely divide and target their …

Robert Ciccone - Marketing Expert Columnist

Like Ziglar, create the conditions for selling before the sale

Written By Robert Ciccone
Posted in Articles, Issue 47 - The Sales Issue, Sales & Systems

Early in my sales career I encountered a saying that became a mantra for me as I moved up through the selling ranks – a mantra that still holds in most of my sales and marketing dealings to this day. …

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