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Martin Wong - Internet Marketing

Thrive by optimizing budget for online marketing

Written By Martin Wong
Posted in Articles, Issue 50 - Financing Your Dream, Technology

Is your online marketing budget optimized? You may be able to do more with your budget than you realize – if you avoid some common pitfalls businesses make with their online marketing. Here are mistakes to stay clear of: Not …

Tamara Brooks

A creative mobile media campaign can significantly lift your profit – just like it did for Rogue Kitchen

Written By Tamara Brooks
Posted in Articles, Issue 49 - Trevor Linden on Business, Technology

I’m a fan of after-work beers with friends and colleagues on Fridays. It’s just something I’ve taken to, after working in the marketing industry for so many years. One of my favorite haunts is Rogue Kitchen and Wetbar, inside Waterfront …

Martin Wong - Internet Marketing

Don’t let Google’s algorithm change tank your website rankings

Written By Martin Wong
Posted in Articles, Issue 49 - Trevor Linden on Business, Technology

Every year, Google releases a series of what it calls Panda updates to improve the overall quality of its search results. Many in the search industry see the most recent Panda update as the biggest algorithm change in recent years …

Martin Wong - Internet Marketing

Free marketing tools you would be a fool to not investigate

Written By Martin Wong
Posted in Articles, Issue 48 - The Marketing Issue, Technology

Thanks to its dominant position as a search engine, Google has become a household name and an important part of any online marketing strategy. But what a lot of people don’t know is that Google also offers many excellent marketing …

Martin Wong - Internet Marketing

Focusing Traffic, Analysis, Conversion, Engagement can double website traffic

Written By Martin Wong
Posted in Articles, Issue 47 - The Sales Issue, Technology

Traditional marketing is all about improving three variables: the number of qualified buyers, the average transaction value, and the number of repeated purchases. Online marketing is no different. I’ve distilled the different online marketing techniques into a simple TACE (traffic-analysis-conversion-engagement) …

Martin Wong - Internet Marketing

Grow your search ranking by following these easy steps

Written By Martin Wong
Posted in Articles, Issue 46 - Growing Your Business, Technology

1. Target the right keywords Great search engine rankings start with targeting the right keywords. Use tools such as Wordtracker (www.wordtracker.com) to find relevant words that can generate a good volume of traffic without being too difficult to optimize. (This …

Martin Wong - Internet Marketing

10 trends surf atop 2012 digital wave

Written By Martin Wong
Posted in Articles, Issue 45 - Forecasting the Year in Business 2012, Technology

1. Mobile usage will continue to rise Smart marketers everywhere are scrambling to include mobile as part of their marketing strategy. In a recent report, Juniper Research predicted mobile-marketing spending will increase at least 50 percent in 2012. The reason …

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The Data Diva – Johanna Mustapic of Triage Data Solutions

Written By Franka Cordua-von Specht
Posted in Feature Articles, Issue 44 - Six Pack of Success, Issues, Technology

Johanna Mustapic never set out to start a business, but 11 years later, Triage Data Solutions is one of the top document management companies in BC

Martin Wong - Internet Marketing

Embrace the mobile frontier to win more customers

Written By Martin Wong
Posted in Articles, Issue 44 - Six Pack of Success, Technology

A friend said something last month that really resonated with me. “Do people look at the big billboards at the Super Bowl nowadays, or do they just focus on their phones?” Whether you admit it or not, most people are …

Victor Chew Wong - Publisher and Editor

How to: turn information into knowledge

Written By Victor Chew Wong
Posted in Articles, Issue 43 - The "How-To" Issue, Sales & Systems, Technology

If you’re in business, you know the only way to grow is to keep learning. There is no shortage of new skills to learn and old ones to master. The internet’s infinite reach has made it easier than ever to …

Martin Wong - Internet Marketing

How to: Make money with pay-per-click

Written By Martin Wong
Posted in Articles, Issue 43 - The "How-To" Issue, Technology

Many small businesses do not use pay-per-click advertising because they are afraid of losing money. Here’s how to make sure you don’t. Last week I talked to a business owner who approached me for organic search-engine-optimization work because he was …

Martin Wong - Internet Marketing

Google Insights offers free and simple ways to do killer market research

Written By Martin Wong
Posted in Articles, Issue 42 - Building A Great Business, Technology

For many entrepreneurs, getting the big idea and imagining the possibilities is the easy part. It’s doing the vital market research that hasn’t come naturally – until now. With Google Insights for Search (www.google.com/insights/search/), you can perform many kinds of …

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