Make It Business Magazine Columnist | Victor Chew Wong: Spring is in the air – it's time to clean up and cheer up

Victor Chew Wong, Publisher and Editor

Victor Chew Wong - Publisher and Editor
Before launching Make It Business magazine in 2003 with business partner Josh Chicher, Victor worked as a journalist at several Canadian newspapers including, The Vancouver Sun, The Province and stints at The Toronto Star and The Globe and Mail. In addition to his responsibilities at Make It Business, Victor is the chair of the Vancouver Board of Trade's Small Business Council and is a director with the Vancouver Board of Trade. He is a past director of The BC Association of Magazine Publishers and the Downtown Vancouver Association.

  victor@makeitbusiness.com

Spring is in the air – it's time to clean up and cheer up

As I walked my daughter to her preschool recently, we stopped several times along the way to examine the buds and blossoms that were just breaking their winter cocoon. The gentle rain could not dampen my enthusiasm sparked by this harbinger for spring. I tried to explain, best I could, to a three-year old that this new season was one of rebirth, that the trees would soon be full of leaves, the days would be warmer, and that swimming and camping were not far away.

It’s great when external cues help put wind in your sails. But what happens if those cues aren’t there? After all, it can’t be spring every day. There have been volumes of self-help books dedicated to this very subject: how to stay positive. It may be Pollyanna-ish, but this is possible; and the best entrepreneurs, as a class, are great at staying confident despite all evidence to the contrary.

One of the great rewards of serving on the board of directors at the Vancouver Board of Trade is that I have the privilege of seeing first-hand how some of the top executives in the city lead. And despite differences in leadership styles, the one virtue that almost all of these folks share is their positive outlook.

At the moment, I am reading Awaken the Giant Within by Anthony Robbins (yes, the American self-help teacher). If there is anyone in the world who is a Pollyanna (one who finds cause for gladness in the most difficult situations), it is Mr. Robbins. And this, I believe, rubs a lot of people the wrong way – at least it did me. Until I picked up this book.

After getting past the salesmanship in his writing, there is much to digest. One of the central challenges he tackles in this book is how to create the internal conditions for maintaining a positive outlook. His recipe is both simple (fake it ‘til you make it) and nuanced (an intricate look at how we make decisions). The bottom line is that by using his techniques, I’ve been able to stay in a positive frame of mind more consistently. That’s good for my business. And for my daughter. 
 

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Read other articles by Victor Chew Wong:

BC needs more capital to fund its future
- March 2012, Financing Your Dream

Linden brings captain qualities to the business world
- March 2012, Trevor Linden on Business

Even an old dog can learn a few new sales tricks
- March 2012, The Sales Issue

Searching for keys to growth a process without end
- March 2012, Growing Your Business

Entrepreneurs optimistic despite gathering clouds
- March 2012, 2012 - Forecasting the Year in Business

After a short break we have returned to our improved program
- March 2011, Six Pack of Success

How to: turn information into knowledge
- March 2010, The "How-To" Issue

Great companies are easy to spot, but difficult to build
- March 2010, Building a Great Business

The numbers don’t lie: franchising is a great option
- March 2010, Inspecting the Franchise Option

Making peace with the shift from excess to thrift
- March 2010, The Power of Thrift

Putting your head in the Cloud a good strategy
- March 2010, How Cloud Computing Changes Your Business

Leadership is tough, but someone must do it
- March 2010, THE LEADERSHIP ISSUE

Even Luddites should dip toes
- March 2009, Social Media

Book Clubbing a new way to build your business
- March 2009, Capitalizing on E-Commerce

Mom-run biz a challenge, but well worth it
- March 2009, Mompreneurs

Lessons for the old and jealous from next generation
- March 2009, Focus on Young Entrepreneurs

Take a leap to see if faith will be rewarded
- March 2008, Creating PR Buzz

Family businesses incubate trust, hope and dreams
- March 2008, The Family Business

A transcontinental love story, thanks to the internet
- March 2008, Web Wonders

Exit strategies, lotteries and the opium of hope
- March 2008, Selling Your Business

This branding not for faint of heart
- March 2008, Branding Your Business

Opportunities abound in Olympic leviathan
- March 2007, Mining 2010 Olympics for Business



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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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