Ok, the Christmas stuff has long ago hit the shelves at Costco and whilst I could hear even myself grumbling at the sight of it; it also means that the money-making season is upon us. I can see you now.. your doubtful head-tilt and questioning gaze that says “I equate Christmas with losing money, what with all the holidays and that whole gift-giving thinking”. Yep, it’s the time of year where people are more than happy to part with their hard earned dollar. Any business, retailer or not, should be gearing up to make the most out of Christmas spending sprees. This New Year, let’s make sure you’re cash flow positive and not negative!
So, what do we need to do to get ready for a social-media friendly Christmas? Firstly, we need to prepare kick-butt content. Secondly, we need a targeted action plan for spreading the word!
What do I mean by preparing content? Well, that means two things…
As an Etsy seller myself, I make sure that I create products geared towards Christmas. It might be something I have in stock already, or a service I currently offer; but what I need to do is re-position it to be “Christmafied”.
For example, if I’m a web designer; I might offer a
- “Christmas E-tailer Web Site Tune-Up Special”
If I’m a wedding photographer, I might offer
- “Wedding’s booked before Christmas are at our exclusive Pre-Christmas rates (expires 12/25/13).
The second part of the content equation is to prepare status updates (think Twitter & Facebook), videos, photographs (think Instagram & Pinterest), and blog posts to share this great Christmas promotion you’ve dreamed up.
A great way to do this is to create a deployment schedule. This is a spreadsheet that effectively communicates what things will be going to what channel on what date and time. It helps you see, at a glance, your overall messaging tone and frequency. It also prevents those days where you stare at the status-update box on Facebook thinking “What the heck should I write?”
Now. Let’s get promoting! It’s a really great idea to repurpose content as well. Everyone seems to complain that social media is too much work but it can be easier when things are automated.
For example, jewellery designer Justine Brooks has her Instagram feeding her Tumblr feed and her Tumblr feed automatically updates her website’s blog. Look for tools that automate the services and channels you’re using. Places like https://zapier.com and https://ifttt.com/dashboard enable you to automate tasks between other online services (services like Facebook, Salesforce, Evernote, Twitter, Gmail and more).
Lastly, don’t forget scheduling dashboards such as local company, Hootsuite, for ensuring your message is sent out when you want via the channel you want. (http://www.hootsuite.com)