Make It Business Magazine Columnist | Jessica Whitby: A final look at those Olympian party-goers

Jessica Whitby, Events & Social Scene Columnist
Jessica Whitby - Events & Social Scene Columnist
Jessica Whitby is the owner of Juicy Communications & Promotions, a boutique public relations company in Vancouver and Toronto, representing clients in the lifestyle, wellness, entertainment, and not-for-profit industries. For upcoming events, PR, and to hire promotional staff, visit www.juicycommunications.com.

   jessica@juicycommunications.ca
   www.juicycommunications.ca

A final look at those Olympian party-goers

Terry Eng of RE/MAX City Realty poses with Wayne Gretzky at the Molson Hockey House. (Photo: Steve Corcoran).
Terry Eng of RE/MAX City Realty poses with Wayne Gretzky at the Molson Hockey House. (Photo: Steve Corcoran).
Farah Tyabjee, React Communications, and an Imperial Storm Trooper on Thurlow Street (Photo: Tamara Nameway).
Farah Tyabjee, React Communications, and an Imperial Storm Trooper on Thurlow Street (Photo: Tamara Nameway).
Top fashion photographer Raphael Mazzucco strikes a pose with Olivia Pierson (L) and Natalie Halcro (R). Photo:Julia Goud
Top fashion photographer Raphael Mazzucco strikes a pose with Olivia Pierson (L) and Natalie Halcro (R). Photo:Julia Goud
Chandler Herbut (R) of Ole Originals parties with Canadian men’s figure skater Patrick Chan at Canvas Lounge (Photo: Jenna Herbut).
Chandler Herbut (R) of Ole Originals parties with Canadian men’s figure skater Patrick Chan at Canvas Lounge (Photo: Jenna Herbut).
The photo below that with the two girls should read: Cyndi Hunter (L) and Annika Reinhardt at Yelp’s Living La Voya Local event.
Cyndi Hunter (L) and Annika Reinhardt at Yelp’s Living La Voya Local event.
At a private party in Kitsilano Chenny Xia and yoga guru Bikram Choudhury (Photo: Benjamin Gaumond).
At a private party in Kitsilano Chenny Xia and yoga guru Bikram Choudhury (Photo: Benjamin Gaumond).
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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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