Make It Business Magazine Columnist | Jessica Whitby: Art, charities, style highlight a busy spring party season

Jessica Whitby, Events & Social Scene Columnist
Jessica Whitby - Events & Social Scene Columnist
Jessica Whitby is the owner of Juicy Communications & Promotions, a boutique public relations company in Vancouver and Toronto, representing clients in the lifestyle, wellness, entertainment, and not-for-profit industries. For upcoming events, PR, and to hire promotional staff, visit www.juicycommunications.com.

   jessica@juicycommunications.ca
   www.juicycommunications.ca

Art, charities, style highlight a busy spring party season

There wasn’t a dull moment these past two months, thanks to high energy parties and rocking fundraisers featuring Vancouver’s top models, philanthropists, and power women.
On the Rise Artist Collective: Artist Zoë Pawlak with Merete Kristiansen
Artist Zoë Pawlak (L) celebrates her latest painting exhibition, Art Market–Find Love. Find Art., with Merete Kristiansen at On the Rise Artist Collective.
Babelicious Afterparty: Christine Wallace, Anelore Popa & Tanya Bell
Christine Wallace,  Anelore Popa, and Tanya Bell strike a pose at the Babelicious Afterparty hosted by Juicy Communications.
Modern Mix Vancouver’s anniversary party: Ray Kanani, Vanessa Choot & Bill Moreland
At Modern Mix Vancouver’s anniversary party: Ray Kanani (L), marketing director at Tony & Guy, Modern Mix’s Vanessa Choot, and Bill Moreland, Suki’s director of marketing and operations.
PEAK Awards Gala: Maryam Zargar, Monica Murray, & Kristi Miller
Maryam Zargar, Monica Murray, and Kristi Miller at the PEAK Awards Gala.
Free the Children West Fest: Craig & Marc Kielburger
Free the Children Founder Craig Kielburger and brother Marc at their charity event, West Fest, held at the Vogue Theatre.
A Night on the Savannah fundraiser: Amy & Carl Murphy with actress Krista Morin
Left to right: Amy and Carl Murphy with actress Krista Morin at A Night on the Savannah fundraiser.
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Robert Ciccone, Marketing Expert Columnist: Dig a little deeper and you’ll find hidden marketing treasures that will yield more profit

Simeen Gaidhar-Bhanji, Financial Expert Columnist: The newest trait of young, aspiring business owners is enthusiasm

Michael Walsh, Business Coach Columnist: Take the view of an outside consultant to improve your fortunes

Brian Scudamore, Business Expert Columnist: To franchise or not to franchise - that’s the question as a growing company considers how to expand

Miin Lim, Management Expert Columnist: Beware of pitfalls with big clients: Prepare for all consequences when seeking large contracts

Andy Latter, Web Expert Columnist: Yes, you can compete in tough times Polish your presentation, and above all – stay connected!



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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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