Make It Business Magazine Columnist | Jessica Whitby: Entrepreneurs the stars at Small Business BC's Successful You awards evening

Jessica Whitby, Events & Social Scene Columnist
Jessica Whitby - Events & Social Scene Columnist
Jessica Whitby is the owner of Juicy Communications & Promotions, a boutique public relations company in Vancouver and Toronto, representing clients in the lifestyle, wellness, entertainment, and not-for-profit industries. For upcoming events, PR, and to hire promotional staff, visit www.juicycommunications.com.

   jessica@juicycommunications.ca
   www.juicycommunications.ca

Entrepreneurs the stars at Small Business BC's Successful You awards evening

 Headlining a host of hot summer events was the Small Business BC Successful You Awards. 1. The Worksafe BC Company of the Year Award winner Citymax.com with president Dean Gagnon fifth from left. 2. The Telus Growth Award winners, My Tech Guys. 3. The CGA Startup Award winner, Growing City. 4. The TD Canada Trust Business Champions Award, the SEEDs Business Development Centre. 5. Ronald Lee, owner of Man Meets Woman, and Gemma Chater at the Meetup Summer Networking. 6. Caroline Hayashi and Christina Dang of Love Lavish Entertainment strike a pose at the Kitty Kommotion soirée at Gossip Nightclub. 7. Sheena Louie and Michael Chen at the Urban Glamour Market. 
 
Jessica Whitby is the owner of Juicy Communications & Promotions, a boutique public relations company in Vancouver and Toronto, representing clients in the lifestyle, wellness, entertainment, and not-for-profit industries. For upcoming events, PR, and to hire promotional staff, visit www.juicycommunications.com.
The Worksafe BC Company of the Year Award winner Citymax.com with president Dean Gagnon fifth from left.
The Telus Growth Award winners, My Tech Guys.
The CGA Startup Award winner, Growing City.
The TD Canada Trust Business Champions Award, the SEEDs Business Development Centre.
Ronald Lee, owner of Man Meets Woman, and Gemma Chater at the Meetup Summer Networking.
Caroline Hayashi and Christina Dang of Love Lavish Entertainment strike a pose at the Kitty Kommotion soirée at Gossip Nightclub.
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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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