Make It Business Magazine Columnist | Jessica Whitby: Maestros and moguls flaunt glamourous glitz

Jessica Whitby, Events & Social Scene Columnist
Jessica Whitby - Events & Social Scene Columnist
Jessica Whitby is the owner of Juicy Communications & Promotions, a boutique-style public relations company in Vancouver and Toronto. Juicy Communications represents clients in the lifestyle, wellness, entertainment, and not-for-profit industries. For upcoming events, PR, and to hire promotional staff visit her website.

   jessica@juicycommunications.ca
   http://www.juicycommunications.ca

Maestros and moguls flaunt glamourous glitz

Vancouver’s brightest artists and female business owners knew how to party these past two months. Here’s a scintillating glimpse of all the action.

Vancouver Social Scene & Events - Fanny Kiefer and Victor Chew Wong
Studio 4’s Fanny Kiefer and Make It Business Editor Victor Chew Wong strike a pose after their on-air segment together - The Make It Business Book Club Launch
Make It Business Vancouver Social Scene - Beaumont Studio’s fifth Anniversary
Celebrating the Beaumont Studio’s fifth Anniversary: director Jude Kusnierz (R), with artist Laura Zerebeski.
Vancouver Social Scene - Juicy Communications: Doll Me Up
Female business owners unite! (L to R:) Erin Shum, Ellen Ho, Catherine Lalonde, Ai Nagasawa, and Tania Gini at Juicy Communication’s Doll Me Up event, held at Zin Restaurant
Make It Business Vancouver Events - Shelter Foundation fundraiser
At the Royal LePage Shelter Foundation fundraiser held at Cobre Nuevo Latino Cuisine, owner Stuart Irving, realtor Gale Liebert and Jared Cote.
Make It Business Vancouver Events - Designers Brian Hoyano and Dinh Ba
Designers Brian Hoyano and Dinh Ba at Circle Craft’s 36th annual Christmas Market
Vancouver Events - Jenna Herbut and Crystal Henrickson
Make It Production’s Jenna Herbut hams it up with Yelp Community Manager Crystal Henrickson at The Bay Vancouver’s It’s a Girl’s Life, hosted by VCC Fashion Merchandising students
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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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