Make It Business Magazine Columnist | Jessica Whitby: Olympic parties attract A-list and fashionistas

Jessica Whitby, Events & Social Scene Columnist
Jessica Whitby - Events & Social Scene Columnist
Jessica Whitby is the owner of Juicy Communications & Promotions, a boutique-style event planning company in Vancouver and Toronto. Juicy Communications specializes in conceptualizing, organizing and hosting large-scale and intimate events for clients in the lifestyle, wellness, entertainment, and not-for-profit industries. For upcoming events, visit her website

   jessica@juicycommunications.ca
   http://www.juicycommunications.ca

Olympic parties attract A-list and fashionistas

Industry and Hollywood heavyweights are shaking up the scene and preparing us for the Olympic madness that is coming our way.

Make It Business Social Scene - David Hudson and Paul Albrighton
David Hudson and Paul Albrighton schmooze at the Vancouver Young Professionals’ Meetup at Beyond Restaurant & Lounge
Make It Business Social Scene - ING Direct Vancouver Tweetup
Peter Aceto, CEO of ING DIRECT Canada, poses with Cathy Browne (L) and Janine Jankowski (R) at the ING DIRECT Vancouver Tweetup.
Vancouver Social Scene - Make It Business: Nicole Neves and Erica Lam
Style Spy’s Erica Lam and GUESS? special events manager Nicole Neves pose at the Marciano cocktail reception held at Metrotown mall.
Vancouver Events - Flow Wellness Centre: Terry McBride and Lara Kozan
At the Flow Wellness Centre grand opening is YYOGA Co-founder Terry McBride and Lara Kozan.
Make It Business Vancouver Social Scene - Miss Joyce and Jasion Priestley
Miss Joyce, owner of Noir Lash Lounge, hams it up with actor Jason Priestley at the Canadian Country Music Awards gift lounge.
Make It Business Vancouver Social Scene - BCAMA Marketers of the Year
BCAMA Marketers of the Year Frank Palmer (left), and chairman and CEO, DDB Canada; Bob Elton, president and CEO; Susan Yurkovich, senior VP, Corporate; and Bev Van Ruyven, executive VP, Customer Care, BC Hydro.
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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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