Make It Business Magazine Columnist | Jessica Whitby: Summer sizzle: our city struts it’s oh-so-hot stuff

Jessica Whitby, Events & Social Scene Columnist
Jessica Whitby - Events & Social Scene Columnist
Jessica Whitby is the owner of Juicy Communications & Promotions, a boutique public relations company in Vancouver and Toronto, representing clients in the lifestyle, wellness, entertainment, and not-for-profit industries. For upcoming events, PR, and to hire promotional staff, visit www.juicycommunications.com.

   jessica@juicycommunications.ca
   www.juicycommunications.ca

Summer sizzle: our city struts it’s oh-so-hot stuff

Summer is here, and what better way to celebrate than with models, makeovers and a little bit of mayhem
Make It Business Vancouver Social Scene - Jaclyn Chang (R) and Katie: Mardigras @ Pop Opera
Jaclyn Chang (R), HR director at Hennessey Salon & Spa, and Katie party it up at Marigras @ Pop Opera
Make It Business Social Scene: Marcel Desloges and Jacqueline Ryan 5th Annual BNI Big Tsunami Wine Pairing
Marcel Desloges and socialite Jacqueline Ryan strike a pose at the 5th Annual BNI Big Tsunami Wine Pairing Gala at Hycroft Manor.
Make It Business Vancouver Social Scene: Maria Jose Hernandez Cos & Scott McKeown
String Magazine’s creator Maria Jose Hernandez Cos celebrates her magazine’s one-year anniversary with Scott McKeown at The Metropole.
Make It Business Vancouver Events - Vicente Herrera and Peter Watson at the Market Fusion networking event.
Vicente Herrera, CEO of Canmex Business Consultants Ltd. and Peter Watson schmooze at the Market Fusion networking event at Circa Lounge.
Make It Business Vancouver Events - Natasha Campbell and Kyle Ziegenhagel at Vancouver Sephora's grand opening
Natasha E Campbell and fashionista at large Kyle Ziegenhagel at Sephora’s grand opening in the Pacific Centre. Photo: Erica Lam, owner of the Style Spy.
Make It Business Vancouver Social Scene - Zuzu and Miss World Canada 2005 Ramona Amiri
Zuzu and Miss World Canada 2005 Ramona Amiri at the JetSet Hamptons White Party.
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Read other columnist articles from the "Mompreneurs" issue:

Victor Chew Wong, Publisher and Editor: Mom-run biz a challenge, but well worth it

Fiona Walsh, Women in Business Columnist: Moms walk a tightrope: Managing business and family a balancing act

Robert Ciccone, Marketing Expert Columnist: Uphold your business on several pillars: Diverse marketing strategies keep your company viable at all times

Simeen Gaidhar-Bhanji, Financial Expert Columnist: Accounting 101 for mom, baby, business: It’s never too early to start planning – yes, starting even from conception

Michael Walsh, Business Coach Columnist: Improve, and then improve some more: Follow the Japanese concept of kaizen, or continually trying new ideas

Brian Scudamore, Business Expert Columnist: Part-time effort = part-time success: If you want your company to succeed, you have to be on-site at all times



Read other feature articles from the "Mompreneurs" issue:

Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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