Make It Business Magazine Columnist | Kenton MacDonald-Lin: Tis the season

Kenton MacDonald-Lin, Social Seen

Kenton MacDonald-Lin - Social Seen
Kenton MacDonald-Lin of kenton studios helps clients tell their story through digital and print media. Kenton eats, drinks, and sleeps story. He loves connecting, chilling at events, and sitting over sushi as you talk about how you got to where you are and where you want to be. To connect with Kenton or let him know about your next event: www.kentonStudios.com

   creator@kentonstudios.com
   http://www.kentonstudios.com

Tis the season


Tis the season for giving and galas and honouring great businesses.
Global's Sophie Lui emcees the annual Arthritis Society Bluebird Gala at the Convention Center, while Catherine Barr, media specialist covers the story.
David Poole, Senior Vice President, BC & Yukon Region of Scotiabank (one of the sponsors) with Nancy Roper, executive director The Arthritis Society, BC & Yukon Division.
Spreading the joy, Howard Olsen, The Sales Whisperer (www.high-output.com) presented another amazing "Three Truths about Selling Workshop"  in December was out with with Michaela at Peekaboo Beans Player Christmas Party in White Rock.
Former bandmate Shaun Hubert with Sara and Tegan Quin of "Tegan and Sara"  launches his coffee table book "How to Pack Like A Rock Star" (www.howtopacklikearockstar.com) featuring write ups and images of North American artists and their gear.
Sara Au Yeong of Jules & Eve is in Kerrisdale  celebrates with entreprenuer and artist  Laurie Simpkins as she launches jewelry website (www.smittendesigns.ca) just in time for the holidays.
No caffeine crashing, just the amazing buzz  around creative owners and partners  Chris, John, and George Giannakos and their innovative "hotspot" Revolver Coffee (www.revolvercoffee.ca) in Gastown.
Robin Silvester President/CEO of Port Metro Vancouver,   Brad Eshleman, President of Western Stevedoring, Jeff Scott President / CEO of Fraser Surrey Docks LP, and Eric Waltz of President of Global Container Terminals (Canada) donate $65,000 to charity The Harvest Project (www.harvestproject.org) for their capital fund during grand opening of a new facility.
James Belsheim, President of Neptune Terminals and fellow sponsors Dee Dhaliwal of North Shore News at Christmas By the Sea/Parade of Trees going to local charities.
Growing his small business and celebrating North Vancouver's Chamber award for Business Person of the Year is Chris O'Donohue - The Great Canadian Landscaping Company (www.greatcanadianlandscaping.com)
Consultant, Image Stylist and entreprenuer, Glenda Reid  of Glenda Reid Styling donates a full day for styling 22 models for a photo and commercial shoot for PROJECT CLEAN GRAD promoting clean graduations for 2012.
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Small Business Tip

Don’t Cut Your Marketing Budget in a Recession

Perhaps the most widely ignored recession survival "rule," is to not cut back on marketing efforts. A McGraw Hill study done during the early 1980s recession divided firms into those that continued to spend on advertising versus those that cut back. Researchers found companies that continued to spend doubled their sales and profits. Those that cut back lost about 20 percent of sales and profits. The most dramatic gains came in the first two years of the recovery when businesses that had continued to spend enjoyed sales and profit growth of 273 percent. Those non-spenders, they had 20 percent growth in sales and profit after five years compared to 1980.

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